Like Nastya Net Worth: How a 12-Year-Old Built a Huge YouTube Fortune

Like Nastya is not a normal 12-year-old. She has become one of the biggest young stars on YouTube. Her fun videos have reached children around the world. Today, her channel has more than 130 million subscribers.

Her real name is Anastasia Radzinskaya. She started appearing in videos when she was very young. What began as simple family videos soon became a huge online business. Her parents played a big part in building the brand.

So, how much money has she made? In this article, we explore Like Nastya net worth, her YouTube income, her early life, and her rise to fame. We will also explain how her family built such a large fortune.

Like Nastya Quick Bio

Like Nastya Net Worth in 2026

Like Nastya net worth is estimated at around $35 million in 2026. This is a published estimate, not a confirmed number. Her family does not publicly share full details about their money, property, or business accounts.

You may see much bigger numbers online. Some websites estimate her YouTube channel value at $45 million to $270 million. Another estimate puts her wealth near $146 million. Some reports even claim a figure close to $260 million.

These numbers should not be treated as the same thing. A YouTube channel’s estimated value is not always the owner’s personal wealth. For this reason, the $35 million figure gives us a more careful starting point when discussing Like Nastya net worth.

Who Is Like Nastya?

Like Nastya’s real name is Anastasia Sergeyevna Radzinskaya. She was born on January 27, 2014, in Krasnodar Krai, Russia. She turned 12 years old in January 2026.

Nastya became known for bright and simple children’s videos. Her videos often include games, family fun, travel, songs, and small stories. Many videos also show her playing and having fun with her father.

Her family later moved to the United States. They have been linked with Florida for many years. Today, Nastya is known around the world, but her parents still play a major role in her career and business.

Like Nastya Net Worth and Early Life

Nastya did not start life as a rich internet star. She was a young child living with her family in Russia. Her parents began recording family moments while she was still very small.

Some reports have shared different stories about health concerns during her early childhood. Since these details are not fully clear, they should be treated with care. What is clear is that family videos soon became a much bigger project.

Her parents saw that people enjoyed watching Nastya. They decided to put more time into making videos. Reports say they left or sold their earlier businesses so they could focus on growing their daughter’s YouTube career.

How Like Nastya Started on YouTube

The Like Nastya YouTube project began growing in 2016. At first, the idea was quite simple. The family made videos about toys, playtime, trips, and everyday activities that young children could easily enjoy.

There was no need for a complex story. Nastya could play with a toy, visit a fun place, or enjoy an activity with her father. Children could understand what was happening even if they did not speak the same language.

That simple style became a huge strength. The family could dub videos into other languages. Soon, children from many countries were watching. Like Nastya was no longer just a small family channel. It was becoming a global name.

Like Nastya Net Worth From YouTube

YouTube has played a huge role in building Like Nastya net worth. The main channel has grown to around 132 million subscribers based on the figures provided. That puts the channel among the largest creator channels on the platform.

The supplied figures also show more than 120 billion video views and around 1,060 uploaded videos. Think about that number for a moment. Even a small amount earned from each group of views can become huge when total views reach billions.

However, every view does not pay the same amount. Children’s content also follows special advertising rules. Even with those limits, Nastya’s huge audience means YouTube advertising can still bring in a very large amount of money.

How Much Does Like Nastya Make Per Month?

Like Nastya’s monthly YouTube income can change a lot. Based on the estimates provided, the channel made around $658,000 during one reported 30-day period. Estimated earnings over 90 days were around $1.97 million.

Past monthly estimates also show big changes. January 2025 was estimated at around $600,000. February was near $508,000. April was about $597,000, while June 2025 was estimated at roughly $809,000.

Some months were even larger. August 2024 was estimated at around $1.42 million. December 2024 was near $1.09 million. These are outside estimates, so they should not be confused with confirmed profit or money Nastya personally receives.

Like Nastya Net Worth and Yearly Earnings

The yearly numbers show just how large the Like Nastya business became. Forbes estimated that Nastya earned around $18 million in 2019. She was still a very young child when she reached that level of online success.

Another Forbes measurement put her earnings at around $18.5 million. Then came an even bigger year. Forbes estimated that Like Nastya earned about $28 million in 2021, putting her among the highest-paid YouTube creators at that time.

That money did not come from normal YouTube ads alone. A major business deal also helped her earnings. This is where the story behind Like Nastya net worth becomes even more interesting.

Her family had built more than a popular channel. They had created a brand with old videos, new videos, products, and millions of young fans. In the second half, we will look at how that larger business makes money and why Like Nastya became so valuable.

How Like Nastya Makes Her Money

YouTube ads are a big part of Nastya’s income. Her videos get millions of views from children around the world. With so many views, even small ad payments can grow into a large amount of money.

But YouTube ads are only one part of the story. The Like Nastya brand can also earn from paid brand deals. Companies may pay to promote products through videos or other content connected with her large audience.

There are also toys, clothes, games, and other products linked with the brand. Licensing can bring in more money too. These different income sources help explain how Like Nastya net worth became so large at such a young age.

The Big Business Behind Like Nastya

Like Nastya may be the face of the videos, but there is a larger family business behind her success. Her parents have helped manage her career since the early days. They also helped turn simple videos into a worldwide brand.

One important part of this story was a reported deal with Spotter. The family made a deal involving the money rights to a library of older YouTube videos. The deal gave them a large payment upfront.

The important part is that the family could keep making new videos. New content could still bring in fresh income. This shows how the Like Nastya business found ways to earn from old work while still building for the future.

Like Nastya Net Worth and Global Success

One major reason for Nastya’s success is her worldwide audience. Her videos are simple and visual. A child can often understand the story without needing to follow long or difficult talks.

The family used this idea to reach more countries. Like Nastya content has been made for people who speak different languages. Spanish, Arabic, Portuguese, and other language versions helped the brand reach millions of new viewers.

This global reach has helped Like Nastya net worth grow. More viewers can mean more video views, more brand value, and more product sales. It also means the business is not dependent on viewers from only one country.

Like Nastya Net Worth Compared With Other Young YouTubers

Like Nastya has become one of the biggest names in children’s YouTube content. Very few young creators have built an audience as large as hers. Her main channel alone has more than 130 million subscribers based on the supplied figures.

Her huge number of views also makes her stand out. The main channel has passed 120 billion views in the data provided. That number shows how often children return to watch her videos.

What makes Nastya different is the size of the full brand. She has videos, products, licensing deals, and content for many countries. That larger business helps explain why Like Nastya net worth is often placed in the millions.

Like Nastya’s Life Today

In 2026, Anastasia Radzinskaya is 12 years old. She is still very young, even though she has already spent years in front of a huge online audience. Her birthday is January 27, 2014.

Her family has lived in the United States after moving from Russia. Several reports connect the family with Florida. Her parents continue to play an important role in managing the Like Nastya name and business.

Nastya’s videos still focus on content made for children and families. Games, fun stories, learning, music, and family activities remain important parts of the brand. Her simple style helps young viewers enjoy the videos without feeling confused.

Final Thoughts

Like Nastya net worth is estimated at around $35 million in 2026. However, this figure should be treated as an estimate. Her family has not released full financial records showing exactly how much Nastya personally owns.

You may find much higher numbers online. Some estimates place the value of her channel or brand above $100 million. These figures should not be mixed with personal net worth because channel value, business income, and personal wealth are different things.

What is clear is that Nastya has built an amazing online career at a very young age. YouTube ads, brand deals, licensing, products, and media rights have all helped create the business behind her name.

Her story also shows how much YouTube has changed entertainment. A simple family channel started in Russia and reached children across the world. By 2026, Like Nastya is not just a YouTube channel. It is a large children’s entertainment brand with a global audience.

That is the real story behind Like Nastya net worth. Her success came from huge viewing numbers, smart global growth, and several ways of making money. At only 12 years old, her online journey has already become one of YouTube’s biggest child creator success stories.

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